target audience

Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers.The magazine's target demographic is predominantly young, urban followers of hip-hop culture.

Vibe magazine has a total audience of 2.4 million, with an almost 50:50 split of gender readers. 55% of the total audience are men, with 45% women. The age range of the magazine vaires form18 to 35 plus. 67% of readers are aged 18-34. also, 29% are 35 plus. this indicates that a wide range of people read the magazine and therefore my target market will be large. also, the median age of all readers was 30. this is a suprising fact,as i thougth it was mostly young people who read it.

another fact about vibe, which is not so suprising is that 55% of all readers are in college education. hence why the magazine is usually bright, appealing and relativly cheap. also, 62% of readers are employed, so the magazine can afford to be a little dearer than usual, because over half of the readers are employed, meaning they will have more money to spend on magazines.

The ethnic background of readers is dominated by black african americans, with 75% of all readers being this ethnicity. the rest is made up of white(15.9%), spanish/hispanic/latino(12.4%) and asian(1%). other races account for 11.3% of the magazines readers. the major audience then is black african americans. this does not suprise me as the majority of rap/hiphop/RnB artists are black or african american.