Friday, 30 March 2012
6. What have you learnt about technologies from the process of constructing this product?
I have learnt how to use Photoshop effectively, how to upload documents onto scribd, and then embed them on my blog or other websites.
Before the coursework I did not know how to use Photoshop and now I am confident using it to edit and enhance photos.
i have also learned how to create and upload videos to youtube. we had to film a pitch about our target markets and then take feedback on them.
4. Who would be the audience for your media product?
The audience for my media product would be younger people, aged 14-25. This is because I have researched on another magazine, of similar genre, and discovered their target market and the percentage of their reader ages. However my product differs to that of vibe, my product is aimed at a younger audience. I have chosen to do this because I believe there is a growing market in rap magazines for younger people. At this present moment there is not a lot of choice in the market for rap magazines.
I believe that the target audience I have chosen is appropriate because the rap music industry has a laid back attitude and I believe that this represents the younger generation. Adults tend to me more mature and less open to things. Also, the cheap pricing of my product will draw in the audience too because its aimed the younger generation, which some may be students, who have little money to spare, so my magazine offers great value to those who cannot afford to buy a more expensive product.
to help find out which target audience was best suited for my magazine, i used the website http://uktribes.com/ which is a research of all young people in the uk and the different subcultures around. i identified my target market with help from this website.
3. What kind of media institution might distribute your media product and why?
Time Inc. would be a choice of distributor for my product because it is a major producer of magazines, producing over 130 different titles. Such successful products of the same genre were produced by this same company, and that magazine ran for over 15 years and a high circulation. However with the growing influence of the internet it is becoming easier to market products. Many media products are now advertised on the internet for less money and less work. I would have my product advertised on the internet, however I would only advertise on websites frequently visited by my target market because posting an advert about my magazine on a website aimed at older people would be a waste.
2. How does your media product represent particular social groups?
My media product represents a particular social group which is teenagers to young adults. My product does this by having a sharp and catchy title with a stand out font. The simple colour scheme makes the magazine unique and possibly appeals to the younger audience, because younger people are more likely to want to be unique and stand out from the crowd. Also, they want to have the newest things, and magazines are included. This is another way the product can be marketed, through individualism. If a popular person buys it and introduces it to his friends, they will want to purchase it and keep up with the times and trends.
Another way how my magazine represents a particular social group is the genre; it is not aimed at the rising ‘indie’ or rock fans. It is aimed at general rap fans, which also enjoy a mix of the genre, from the original artists to new and upcoming artists. The first edition is with an up and coming artist kidT. This could be a gamble because people won’t recognise him but this could have a positive effect, with the magazine becoming more individual which will eventually lead to accidental marketing.
Also, the laid back and simple style of the magazine represents the audience target as well, this is because the music’s style is more of a chill out rather than rock or indie which have emotion and feelings respectively. Rap and hip hop music is more laid back and slower than indie or rock. This is reflected in the audience in the way they are and the way they dress. For example their personalities are more likely to be laid back and their clothes are based on what the artists’ wear; which are mostly baggy clothes which also reflect laid back and almost a care-free approach.
Also, my artist reflects another rapper of similar style and approach, such as professor green. He compares to my artist, Kid T.
The two are doing similar poses and there dress sense is similar, with both wearing similar black clothing and both look confident.also they are both in a similar pose both looking down away from the camera.
1. in what ways does your media product use, develop or challenge forms and conventions of real media products? (I.e. of music magazines)
My magazine uses similar forms and conventions of real products such as VIBE magazine, because it is a similar style. Also, it is the same genre. With these factors it is inevitable that there will be some similarities. However, my product is aimed at a younger audience so it is simpler and less complicated than VIBE for example.
My magazine uses a real magazine set-up with the front cover being in the F shape, meaning that the audience reads across the page, with the main attraction being the centre piece; the photograph on the front. This technique is used on real life magazines and also on magazines I have looked at for my research.
This is an F layout magazine, with the main attraction being the model in the centre if the picture. The main text across the left hand side make the F complete. Although there is text on the right hand side, it is smaller than on the left so I believe that it is an F layout. I chose this for my magazine because I believe it looks better and also will give my magazine a unique look.
Other examples of magazine layouts are the z shape, which I did not choose to do, however they are popular with some magazines. This is a layout where your eyes are drawn across the page from left to right and then down to the right again. This is commonly used, however my magazine does not use this because I do not want it to ‘fit in’ with others, and I want it to stand out.
This is my magazine, which I have used the ‘F’ model, and used a midshot, which most magazines use.
Friday, 2 March 2012
pratical update 2
this is a second draft of my front cover which is a vast improvement on my first. i have changed almost everything.
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