4. Who would be the audience for your media product?

The audience for my media product would be younger people, aged 14-25. This is because I have researched on another magazine, of similar genre, and discovered their target market and the percentage of their reader ages. However my product differs to that of vibe, my product is aimed at a younger audience. I have chosen to do this because I believe there is a growing market in rap magazines for younger people. At this present moment there is not a lot of choice in the market for rap magazines.

I believe that the target audience I have chosen is appropriate because the rap music industry has a laid back attitude and I believe that this represents the younger generation. Adults tend to me more mature and less open to things. Also, the cheap pricing of my product will draw in the audience too because its aimed the younger generation, which some may be students, who have little money to spare, so my magazine offers great value to those who cannot afford to buy a more expensive product.

to help find out which target audience was best suited for my magazine, i used the website http://uktribes.com/ which is a research of all young people in the uk and the different subcultures around. i identified my target market with help from this website.