2. How does your media product represent particular social groups?

My media product represents a particular social group which is teenagers to young adults. My product does this by having a sharp and catchy title with a stand out font. The simple colour scheme makes the magazine unique and possibly appeals to the younger audience, because younger people are more likely to want to be unique and stand out from the crowd. Also, they want to have the newest things, and magazines are included. This is another way the product can be marketed, through individualism. If a popular person buys it and introduces it to his friends, they will want to purchase it and keep up with the times and trends.

Another way how my magazine represents a particular social group is the genre; it is not aimed at the rising ‘indie’ or rock fans. It is aimed at general rap fans, which also enjoy a mix of the genre, from the original artists to new and upcoming artists. The first edition is with an up and coming artist kidT. This could be a gamble because people won’t recognise him but this could have a positive effect, with the magazine becoming more individual which will eventually lead to accidental marketing.

Also, the laid back and simple style of the magazine represents the audience target as well, this is because the music’s style is more of a chill out rather than rock or indie which have emotion and feelings respectively. Rap and hip hop music is more laid back and slower than indie or rock. This is reflected in the audience in the way they are and the way they dress. For example their personalities are more likely to be laid back and their clothes are based on what the artists’ wear; which are mostly baggy clothes which also reflect laid back and almost a care-free approach.

Also, my artist reflects another rapper of similar style and approach, such as professor green. He compares to my artist, Kid T.

The two are doing similar poses and there dress sense is similar, with both wearing similar black clothing and both look confident.also they are both in a similar pose both looking down away from the camera.